Building Strategic Alliances Is Necessary To Business Success

By George Tyler Building alliances can be tricky. Building strategic alliances is time-consuming in that to do it well, you need to be able to see the big picture. In a recent article written by Ken Lyons; 63 Free (or Almost Free) Ways to Market Your Business, each and every suggestion has its roots in building relationships. Mr. Lyons' advice isn't repetitive. It's just that the art of building strategic alliances is in and of itself the most effective, direct, and foolproof way of marketing your business. With the right alliances, you have others talking about your business to potential customers. When one is making a list of 63 Free (or Almost Free) Ways to Market Your Business, especially if that list is good, every single suggestion is going to have the same brand of wisdom deeply embedded in it. Your business depends on relationships. That being said, expecting the typical business owner to set aside his crucial to-do list to devote the time and energy it takes to find and build alliances with other businesses is somewhat ridiculous. Yes, it's absolutely necessary, but is there a fire to put out? No? Well then most business owners are going to turn their attention back to the fire they were putting out before we interrupted them. Most business owners would welcome some advice. Here are just a few of Mr. Lyon's suggestions; * Partner with related, established but non-competitive companies to co-sponsor webinars, white papers, etc. * Help influential people in your space promote their own products on your blog and on social media (I guarantee that most will return the favor and help promote your stuff too). * Build a tool or feature you know a thought leader will love and give it to them for free (make them a brand advocate). * Run a big group interview - helps you build relationships and brand evangelists within your niche, gets links, social media engagement and you can potentially create a super authoritative document that ranks for a competitive topic. How do you find a good partner who will help you get new customers? The first step is asking your current best customer. Your customers love you and usually want to help you. Ask them who else do they, as business owners, like dealing with. Ask them who is the best sales person or business owner that they like dealing with, besides you, of course. Then ask for a face-to-face introduction. The best way to conduct that introduction is for you to take your customer, and their friend to lunch. Then your customer will rant and rave about you, as you meet a new potential partner. Next step is developing a relationship with this new partner and develop business that helps both of you. Learn to track your mutual success to ensure the relationship is achieving everyone's goals. You are ready to explore what strategic alliances can do to help your marketing plan really soar. If you need help, find a trusted advisor to guide you. George Tyler, a serial entrepreneur, has developed the only consulting practice that focuses exclusively on strategic alliances and the implementation of the powerful Alliance Compass™ to accelerate global revenue growth. He helps companies find new routes to markets and revenue growth. As an award-winning speaker, he has spoken to audiences around the world, and provided guidance to large and small corporations. Contact us today for help in growing your company http://www.3rdEagle.com. Article Source: http://EzineArticles.com/?expert=George_Tyler Article Source: http://EzineArticles.com/7345498

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Good gifts for Boyfriends

Author: Jillian

When the season finally comes, or maybe that special moment in your life with your special someone; you will find yourself brainstorming over the little things of what to give your boyfriend. Often times, we find this part of the relationship hard. You don't want to give him something he already has or doesn't need and you want it to be perfect. So what would be the best thing to do when you're in a situation when your ideas just go downhill? Stop. Sit. Relax and think. First you would want to clear your head from all that's bothering you, and then for sure the ideas of good gifts for boyfriends would just pour in.

It's very important that you give good gifts for boyfriends; you would want to see that happy or surprised look on his face when he opens it up, right? These moments are priceless! So it's very understandable that you would find yourself fussing over the present to give him!

The most important step in the whole process of finding good gifts for boyfriends is to open your eyes to ideas and creativity. Give room for them and you'll see yourself getting up and making something special for that special someone. It doesn't have to be something you bought in a store; the price tag can tear down the quality of the love you share with your hubby. Although, sometimes people think that buying expensive material things for that special someone is often the first thought that comes to mind. You'll be surprised of the happiness you can give someone with something you created by hand.

But if you don't mind spending for something your hubby, then go ahead and break a run to the mall. If you're looking for the right kind of gift you need to think of the things he often talks about or maybe even wears. If he's a big fan of gaming, then maybe looking for that recently released game for him to play would do the trick. If he likes shirts with long sleeves and funny prints, then you should go and buy him something he can wear and love at the same time. The important thing about gifts that come with a price tag is; that he receives something he can use and enjoy at the same time.

But if you don't really want to spend too much money on the gift to give your hubby (and if he really isn't a big fan of expensive things) then maybe something handmade and personally created gifts would be the perfect choice to make. Take your photo's, recent or not; and create a scrapbook. Insert loving quotes or even funny lines you both share. Everyone knows that in a relationship there are always inside jokes and having to apply these in the gift itself will make him go down to memory lane and laugh at it in present time.

With a price tag or not, gifts should be something that he will appreciate. Find the right type of gift to give and make him fall in love with you all over again.

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